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To exist or not to exist?PUBLISHED ONSEPTEMBER , BY ENG. PABLO M. SUAREZA masterpiece Mailing Data Pro of literature has that famous phrase To be or not to be? If we adapt it to modern times it would be To exist or not to exist? The presence on social networks for companies and brands is about just that.Let's start with statistics provided by a report in which Hubspot collects data on the topic% of the world's population is connected to the Internet.
( We Are Social ) There will be . billion social media users in . This is +% than in . ( DataReportal ) % of internet users use social networks to search for products and services. ( We Are Social ) out of companies are investing in social media marketing. ( HubSpot ) to your brand's social media presence?Chile, Uruguay and Argentina occupy the first places in percentage of social network users over the total population in Latin America in .