You label content as AIgenerated. Use AI as a tool to assist content creators not replace them. Create a playbook or style guide that sets standards for all of your content no matter where it comes from. Monitor the analytics of your humanonly and AIassisted content to see if either net better results. Search shifts to social media platforms People especially younger ones are migrating from SERPs to social media in search of more authentic helpful answers to their questions.
Expect that trend to continue in especially as social platforms add more searchfocused features. Exhibit A of Gen Z says they like more than Google as a search engine citing the more relatable and personal answers they find on the videosharing platform. Content Laos Phone Number Datamarketing trends example of helpful content s transforming into a search source for Gen Z. Googles data confirms the shift saying around of young people start their search on or Instagram. The trend shows in the SERPs. Redditwhere people share content and discuss it—was the biggest winner from Googles August core update. Content marketing trends results showing Reddit as the big gainer after Googles August core update.
A review of the most affected websites after Googles August core update showed Reddit in a sweet spot. is taking the lead on this trend with a new Keyword Insights tool to help marketers research social media keywords. The platform is also positioning itself as a onestopsearchshop testing Wikipedia results and Google search links in its feed. Other social media apps are in the search game too. Instagram has a robust search function and shopping features. Content marketing trends search feature. Instagram users find new products and brands through the search feature. In youll need to create social content thats optimized for discovery just like you would for search engines. Just make sure its authentic and trustworthy because thats why people went to social media in the first place. How to prepare for this trend
發表於 2024-3-11 18:09:22
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