Although Google has yet to announce when

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10 Tricks to Get the ClickRSA best practices cheat sheetRSA copywriting template10 tricks to improve your click-through rate (with examples!)So, should you bite the bullet or crawl back in bed and ignore the ETA update? I’d argue that your best bet is to cancel your afternoon plans, buy a carton of Red Bulls and power through that ad copywriting. Here’s why:And1. Beat Your Competitors to the PunchGoogle will eventually sunset standard text ads, making ETAs the norm.



As with all major migrations (think Enhanced Campaigns), there will Greece WhatsApp Number Data be a bit of a time lag between the release of the new format and the elimination of the old one, giving advertisers time to make the transition themselves.  ads “as we know them” will be officially retired, my guess is that this change will hit sometime in Q4 2016.So, in the next 3-5 months, SERPs will display a mix of standard and ETA ads.ads changing from standard to etasImagine receiving these two ads alongside one another on the SERP. The ETA is basically the standard ad on steroids.







It’s so huge that it automatically demands more attention than the standard ad, plus its messaging is more informative and more compelling. Who wouldn’t be drawn to the ETA?In fact, our research shows that ETAs almost always win. We have multiple accounts in this beta and the vast majority have experienced heightened CTR. That said, these extraordinary trends are unlikely to continue after the mass-migration.Advertisers could control their mobile bids with a mobile bid adjustment, but apart from that, advertisers had little control over how they could adjust their bids on tablet and desktop devices.