If the text is scanned in F-shape, the eye stays glued to it

mebrokenheard11

Since web readers are more likely to scan a text than read it in its entirety (the classic F-form comes to mind), it is important that you take the reader's eye by the hand. Therefore, make sure that you make a paragraph in the text after four to five lines at the latest. It is also important that you ideally only provide one piece of information per paragraph. 2. Set subheadings Subheadings are not only there to visually break up a text, but also to structure the content. Important: Your subheadings should be informative and make it clear what content the following paragraph offers.


Also important : Anyone who says A must also say B. Subheadings come minimally in packs of two. Because if you India Car Owner Phone Number List can't divide subpoints into at least two paragraphs, you shouldn't even make them. 3. Use bullets Do you have certain information that is particularly important? Then use bullet points for this. Lists are easy to scan and clearly summarize content. Tip: If appropriate, start your lists with strong words (power words). 4. Insert images Actually self-explanatory, but it should still be repeated: Illustrate your articles! Even complicated issues can be presented clearly with images Images break up the text Images are unique selling points Neuromarketing explains why images are such reader magnets.




Even small changes to images and the skilful selection of motifs make articles more interesting for us without us consciously noticing it. 5. Experiment with different forms of representation Whether classic info boxes, story maps , embedded videos or timelines - take advantage of what the Internet has to offer in terms of design options to make your text interesting. In addition to simple images, you can also use collages, gifs, memes or infographics for presentation or illustration. In order not to get out of hand in this text, I'll leave it at this short section for now, because the web text tools deserve a separate article. A final tip: Despite all the layout rigmarole, always make sure that your article layout looks good in both mobile and desktop view.