While the example of the independent music label defies the

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For those who have more time to devote to B2B social networks or occupy particular niches, it is entirely possible to think outside the box by looking at other areas of work. For example, there will be YouTube to broadcast audiovisual content. obvious, many B2B companies will benefit from creating and maintaining a video channel to present themselves, introduce their collaborators and highlight their service offerings. Everyone can be concerned, especially since certain content is capable of killing two birds with one stone, B2B and B2C, for companies that straddle these two worlds.


Snapchat will have little interest in BtoB, other than Chinese Malaysia Phone Number List that of corresponding with subordinates or certain clients with whom a familiar relationship has been established. The same could be said for Instagram or Facebook. Stay clear-headed: you won't have time to be everywhere , and multiplying your interfaces would be counterproductive, as your partners no longer know where to find you! In order to optimize your visibility and your effectiveness on social networks, you must adapt to your target: be present on the social network on which it is present.




Read also: Why and how to schedule your publications on social networks? Once again, you will have understood all the benefits that B2B companies can derive from the social media phenomenon . A company without a LinkedIn account would be like a store without a window. In the digital age, prospecting can become extremely effective for those who know how to use the tools offered by digital. Want to learn more about using social media in your B2B marketing strategy? Contact us to benefit from advice from our experts!What if you took a few professional shots? In a company, marketing and sales departments often tend to snipe and go to war with each other.