Here you can now look at the competitor's landing

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It can also have a huge slump and still barely lose any visitors. In addition, you cannot meaningfully compare the sites if one of the sites has a wider range. So you should always question the numbers. Question actual traffic You can get a second opinion via Similarweb, for example. Similarweb has a large amount of user data and uses it to calculate estimated traffic by source. You can use the tool for free. You can also see that musicstore.de, with almost 1.5 million visitors, is almost four times stronger than musik-produktiv.de.


Similarweb traffic comparison Of course, this data should also be viewed Special Data with caution (at Seokratie.de the traffic numbers in July differed by around 33%). The numbers refer to the total traffic, but the ratio of search engine traffic is also given (in our case the share of search is correct up to 15%). The more sources you have, the better. Searchmetrics confirms that musicstore.de (SEO Visibility: 14,323) is significantly stronger than musik-produktiv.de (10,044). Question changes When visibility changes significantly, it can sometimes be due to just a few irrelevant keywords. The metrics.tools feature is very practical, as it shows the relevant keywords when you mouse over.




Visibility contribution to metrics tools In this case, the crash seems to have been noticeable because these are actually relevant keywords in high positions. Travel to times gone by! A relaunch or change on the site is often responsible for a significant drop. In this case, a look at the wayback machine at archive.org will help you - because there you will find an image of the old version of the website. Evaluate content Discover new keywords Once you have identified strong competitors, it's time to find out which strong keywords they have. This is easy to do at Sistrix using the interesting rankings: interessante keywords sistrix  pages and determine what they do better.