Therefore, website architecture is a very important

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Technical SEO factor. The harder it is for users to discover a page, the longer it will take Google to discover it. Ideally, you want your users to discover you in as few clicks as possible . Technical SEO audits also target site structure and accessibility issues that can hinder these. 3．Ranking opportunities This is where technical SEO and on-page SEO merge. Similar to prioritizing important pages within a website's architecture, an SEO audit tells Google how important a page is. Identify and consolidate content targeting the same or similar keywords Remove duplicate content that dilutes its importance Improve metadata on search results pages to help users discover what they're looking for All of this is to help Google better understand your website and show it in relevant search results. Similar to the health exams we undergo, technical SEO audits are not something that can be done once and done. This needs to be done regularly, such as when building a website, changing its design, or changing its structure.

A good rule of thumb is to conduct a simple audit every month and a detailed audit every quarter. Performing regular audits like this will help you understand how changes you make to your website are impacting your SEO performance. 6 tools to help you conduct a technical SEO audit Let's take a look at the SEO Belgium Phone Number Data tools used in technical SEO audits. ・Screaming Frog SEO Spider ・Google Search Console ・Google Analytics ・Google Page Speed Insights ・Google Mobile-Friendly Test ・BrowserStack Responsive Test These tools are free, with the exception of Screaming Frog, which is limited to 500 pages on its free plan. For large websites with 500 pages or more, you can subscribe to a paid plan for unlimited crawling for $149 per year. Other options include Semrush's Site Audit Tool (limited to 100 pages on the free plan) and Ahrefs Site's Audit tool .




Both have similar functionality, but they have the advantage of flagging errors and warnings and telling you how to fix technical issues. 1. Look for the robots.txt file and run a crawl report to identify errors Your website's pages will only be indexed if search engines can crawl them. So before running a crawl report, check your robots.txt file. You should be able to find it by adding "robots.txt" to the end of your root domain. https://yourdomain.com/robots.txt The robots.txt file is the first file that search engine bots look at when they visit your website. The "allowing" or "disallowing" words in the robots.txt file tell search engine bots what they should or shouldn't crawl. Below is an example of the Unbounce website.