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This information later reaches companies, investors, partners, customers and others. Public Relations is often confused with marketing, but these fields are absolutely not the same. While marketing is mainly about the relationship between a brand and its customers, PR is about the brand's relationship with its stakeholders. Therefore, public relations services are often provided by professional PR agencies that deal only with this issue. Think Kong , which combines competences in several areas. See also: Public Relations – what are they and what are their goals? ARE YOU LOOKING FOR A PR AGENCY? Leave your contact details and order a free PR consultation with our advisor.
Company email Phone number I accept the privacy policy and consent to the processing of personal data by OBTK in order to present the offer. Send SERM activities A marketing agency often also provides a SERM service. SERM, Search Engine Reputation Email Data Management, means online brand reputation management . One might be tempted to say that this is search engine PR. Like any reputation management, SERM is a long-term and labor-intensive process.

Image positioning is an enhancement of regular positioning. In order to build a positive image on the Internet, portals are used that inspire users' trust and are in the TOP searches for websites with opinions about companies. PPC (Pay Per Click) advertising PPC is an acronym for Pay Per Click. In this case, the advertiser incurs a cost each time a user clicks on the ad. The costs depend, of course, on how competitive a given industry is, but also on the quality of the selected website and the popularity of keywords. PPC advertising, just like SEO, belongs to SEM (Search Engine Marketing) services.
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