Lead generation is all about converting

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Not whether they need you right now. According to a DemandGen Report survey, about 95% of Internet users choose the company that offers the most relevant content and is indicated for each stage of the funnel. Precisely what a B2B demand generation strategy has as its objective: materials that arouse interest in your solutions and products. In practice, this concept represents the focus on creating brand awareness and increasing consumer interest in its products and services. This strategy is often confused with lead generation, which seeks to get information from consumers in exchange for relevant content. Meanwhile, a B2B demand generation strategy focuses on educating potential customers about a given problem and showing how your company can offer the solution.


The great challenge here is to understand that it needs to be divided into stages. Thus, your Marketing team will be able to offer what the consumer needs according to their level of education until that moment, for example. Demand generation also works with France Phone Number Data a customer journey: Show customers that they have a problem Position your company as one of the possible solutions to this problem, presenting the benefits Finally, it’s time to differentiate yourself from the competition, showing the functionalities, values, and differentials that set you apart. The difference between Demand Generation and Lead Generation The main difference between demand generation and lead generation is simply the end result.  A lower conversion rate equates to an unsuccessful campaign, as the primary goal was to attempt to bring in more potential leads and/or paying customers. In contrast, demand generation is all about buzz. Metrics are tracked in traffic, leads, shares, and whether or not people like the content well enough to share it with others.




Think about this for a moment. Big brands like Coca-Cola and Nike know that you won’t go out and buy a beverage or new pair of shoes every single time they run an ad. Instead, they understand that just reminding you of who they are and why they matter is enough for you to remember what they sell the next time you’re thirsty or start a new jogging routine. This is why demand generation campaigns are incredibly powerful and why your company should be using them on a regular basis. The Importance of Integrating Marketing and Sales Any company that has integrated internal processes tends to stand out from other competitors. After all, all teams work together toward the same goal. A study by TAS Group indicates that companies that encourage joint work between the two departments can register a 36% increase in the retention rate and 38% in the number of successful transactions.